Inside Hirte’s spacious new Alberta Street cafe / restaurant hybrid space, early phases of construction are underway-he could be open in time for Christmas. What we found was a passionate, excited coffee entrepreneur looking to bring his unique blend of rare coffees and comfortable cafe service to a new and growing market. To learn more we sat down for an interview with Nolan Hirte, and offered him a chance to clear the air. Our reblog of the Broadsheet feature was shared widely on Facebook and Twitter, especially by readers in the Pacific Northwest, and the commentary around it was, let’s say, not entirely positive.īut as can happen in this fast-moving digital news age, we had questions of our own for Hirte that went beyond his quick hitter in Broadsheet: were those quotes taken wildly out of context? Did he really think the coffee scene in Portland was “nothing”? Was he just, in the great Australian tradition, stirring a bit of shit?
If you’d reckon that coffee folk in Portland, Oregon-an established coffee town if there ever was one!-might not take too kindly to an outsider seeming to knock their service style and declaring the existing coffee scene to be “nothing”, well, you’d be right. “I honestly reckon it’s harder and more risky for me to do another three cafes here in Melbourne,” Hirte told Broadsheet, “than it is to go to the other side the planet and do something I know really well, in an area where there’s nothing.” Hirte went on: “One of the big holes there is service. Not in restaurants, not in bars. In that Broadsheet feature, Proud Mary owner Nolan Hirte announced his intentions for the Portland market and ruffled a few feathers along the way. It’s news that first broke via Broadsheet, an Australian food, beverage, and culture publication with offices in Melbourne and Sydney. Back in May, we reported on an interesting bit of news: Proud Mary, a coffee roasting & cafe brand based in Melbourne, Australia, have plans to open a wholly owned and operated Proud Mary cafe in Portland, Oregon.
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